{"id":48845,"date":"2022-11-14T07:43:50","date_gmt":"2022-11-14T07:43:50","guid":{"rendered":"https:\/\/developer.kore.ai\/v9-3\/?p=48845"},"modified":"2022-11-28T12:27:35","modified_gmt":"2022-11-28T12:27:35","slug":"adding-the-google-business-messaging-channel","status":"publish","type":"post","link":"https:\/\/developer.kore.ai\/v9-3\/docs\/bots\/channel-enablement\/adding-the-google-business-messaging-channel\/","title":{"rendered":"Adding the Google Business Messaging Channel"},"content":{"rendered":"
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Modern business applications require agent integrations on web\/mobile devices to enable seamless customer communication via SMS\/chats.<\/p>\n

The Kore.ai XO Platform<\/b> now helps a Google Business Messaging Partner<\/i> to create rich and asynchronous messaging experiences within apps and during calls through the GBM channel enablement. This feature helps seamlessly integrate real-time business agents to Virtual Assistants.<\/p>\n

Google Business Messaging (GBM)<\/b> is a mobile conversational channel that combines digital customer touchpoints or entry points on Google Maps, Search, and brand websites.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n

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How does it work?<\/span><\/h2>\n

The Kore.ai XO Platform<\/b> registers each Business as a partner with Business Messages and the conversations between the customers and brands will be enabled by creating agents.<\/p>\n

Customers can send messages to your brand or its locations through these agents. When a user finds a brand that Kore.ai manages with the business in Google Search or Google Maps.<\/p>\n

When a customer clicks the button, a conversation is initiated with the brand’s virtual agent on the device. Businesses can receive and respond to customer messages through an agent, which is a conversational entity that represents business functions, such as website support, and brand locations. Google delivers the message defined as a JSON payload to the Webhook that Kore.ai provides. The agent uses this Webhook and the Conversational Agent API to receive and respond to the customer’s messages.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n

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Set up on the GBM Channel<\/span><\/h2>\n

The important steps to set up the GBM channel are summarized below:<\/p>\n

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  1. Creating a Google Cloud Platform (GCP)<\/b> project.<\/li>\n
  2. Submitting the partner information to Google.<\/li>\n
  3. Enabling the Conversational Agent API.<\/li>\n<\/ol>\n

    Prerequisites<\/b><\/p>\n